A Journey To The Jungles Of Madhya Pradesh: Loomah x Elephant Family

April 19th, 2018
A Journey To The Jungles Of Madhya Pradesh: Loomah x Elephant Family


By Suni Shya

Loomah are excited to announce a new collaboration with Elephant Family.  Inspired by the paintings of the Gond tribe of Madhya Pradesh, India, we have created a unique collection of distinctive, limited edition hand tufted wool rugs that will be sold in support of Elephant Family’s work to save Asia’s elephants. Based on original paintings by Gond artists Santosh Parte and Suresh Uikey, the rugs depict the Gond fascination with the interconnectedness of nature.

By Kishan Uilkeys

A broken tusked elephant strikes a grumpy pose; an ethereal Ghost Tree displays the pinkish hue of the monsoon season while shading an elegant spotted deer; an all-seeing owl presides over the forest and an elaborate patchwork composition depicts the symbiotic link between cows and mynah birds in this eclectic and fascinating collection.

“Originally, the designs were painted in vegetable and mineral colours on the mud walls of the village houses as symbols of good fortune. Today, the artists work in acrylic on canvas, putting a contemporary take on old traditions,” explains Frederick Mark who was privileged to visit the local Gond tribal communities while working in India. It was as part of his ongoing support for international NGO, Elephant Family, that he brought the artwork back to London, inspiring the current collaboration.


By Santosh Partey

“Elephants are so much a part of nature, their perpetual movement through the forests of Asia helps shape the landscape and the lives of thousands of other animals, and humans too. Representing that interconnectedness in art, and creating this collection of exquisite rugs with Loomah to support Asian elephants, provides a once in a lifetime opportunity to own a truly unique piece of art that has conservation at its heart,” adds Elephant Family trustee, Ruth Ganesh.

“The collaboration with Elephant Family has created an opportunity to express traditional handcraft in a new medium,” adds Andrew Cotgrove, Managing Director of Loomah. “All the paintings were closely analysed by our design team and the final four were chosen for their striking visual interest and ability to translate clearly in hand tufted rugs.”

By Roshan Durwey

For more information on our collaboration with Elephant Family or if you are interested in the unique opportunity to purchase one of these limited edition rugs then please contact becs@loomah.com.  Profits from the sale of all rugs will be donated to Elephant Family to help them on their mission to save the Asian Elephant from extinction. To find out more about their work visit http://elephant-family.org.