DESIGN FOCUS: AURELIE – THE FRENCH REVOLUTION

February 26th, 2021
DESIGN FOCUS: AURELIE – THE FRENCH REVOLUTION

At Loomah, we have many Savonnerie style designs in our portfolio inspired by the traditional Savonnerie carpets of 17th Century Europe. The term Savonnerie takes its name from a former Parisian soap factory that became famous for producing hand knotted carpets by royal appointment.

Savonnerie carpets were traditionally made from wool, with small details often highlighted in silk. The carpets were hand knotted and would often feature central medallions, elaborate motifs and ornate borders, Aurelie is a perfect example of this.

In Loomah’s infancy the designs for all our hand tufted carpets and rugs were hand drawn and hand painted,” says Natalie, “it is only in the last 10 years that nearly all our artwork has moved across to computer design programs.”   However, there are still projects where the skill off hand drawing and painting are imperative in fulfilling the design brief, especially when designing traditional carpets and rugs.  “There is something really beautiful about hand painted artwork that does not translate fully to computer generated ones,” adds Natalie, “Hand drawing is a more direct expression of my creative vision and ensures none of the intricate detailing are lost in the finished handmade carpet.”

“There is something really beautiful about hand painted artwork that does not translate fully to computer generated ones”

Aurelie

Aurelie was inspired by the traditional Savonnerie carpets of 17th Century Europe, whose style take their name from the first manufactory which was established in a former soap factory on the Quai de Chaillot downstream of Paris in 1615. ‘Savon’ is the French word for soap and ‘Savonnerie’ is the word used for a ‘soap factory’. Until 1768, the products of the manufactory remained exclusively the property of the Crown, and Savonnerie carpets were among the grandest of French diplomatic gifts.

In keeping with the styles rich heritage, Aurelie is developed from a traditional Savonnerie design and is manufactured using classical hand knotted techniques. These methods were used to create the original carpets, which graced the most lavish of palaces across 17th and 18th Century Europe and have remained unchanged throughout the centuries. Early Savonnerie carpets were made of wool, with small amounts of silk in details and are made in the Ghiordes knot with about ninety knots per square inch.

The original Savonnerie Carpets were often very bright and bold in colour, but have softened and toned down over decades of use.  We used a more muted pastel colour palette in Aurelie to reflect this and to harmonize with today’s interiors.

“All our hand tufted carpets and rugs are custom made to order and available in any size, any shape and any colour”

AURELIE By Loomah Bespoke Carpets & Rugs

“A beautifully crafted traditional rug never goes out of style and can be surprisingly versatile in all types of interiors,” adds Natalie.  Traditional rugs are no longer confined to traditional interiors and juxtaposing a more classically designed rug with more contemporary furnishings can create the perfect blend of old and new.  “This works particularly well in period homes that have been modernized for 21st century living, providing a connection to the heritage of the building.” Aurelie’s colour palette of muted pastels offers a more modern interpretation of these classical designs that can easily harmonize with the interiors of today.