DESIGN FOCUS: RUSTY

October 15th, 2020
DESIGN FOCUS: RUSTY

Loomah’s Ravaged Beauty Collection features a selection of stunning abstract hand tufted rug designs inspired by the subtle impact that nature can have on our surroundings over time.  A trip to Instow, North Devon, watching the tide rise and fall, revealed beauty in one of the most unexpected of places.  As the tide went out, the boats moored on the river became marooned on large expanses of sand, exposing the hulls and a rich array of patterns, colours and textures.

Each design in this collection is an interpretation of a different form of deterioration created by constant exposure to one of nature’s most revered forces, the sea.  “The beauty of our subject matter is it is always evolving, developing new patterns and taking on new forms,” says Andrew Cotgrove, managing director and co-founder of Loomah.


“The beauty of our subject matter is it is always evolving.”


The trend for abstract rugs has become increasingly popular in recent years and shows no signs of waning.  Whether a more subtle painterly effect or bolder statement, abstract rugs add impact to any space. “Achieving the desired appearance is a complex process,” adds Andrew, “one that often involves the intricate blending of colours, materials and textures.”

Working alongside our factory, Loomah’s design team have perfected the art of translating abstract patterns into cutting edge hand tufted rug designs.

RUSTY_Ravaged Beauty Collection_By Loomah Bespoke Carpets & Rugs

Hand tufted from a combination of pure New Zealand wool and bamboo, Rusty is inspired by the patterns and textures created by layers of rust and flaking paint formed over time on the hulls of boats.  “We have taken something old and decaying and transformed it into a stunning rug design, taking the ordinary to extraordinary,” says Natalie Cotgrove, designer at Loomah.

Rusty uses both cut and loop pile to add a tactile quality and texture evocative of the layers of paint and rust.  The addition of bamboo reflects the light adding a lustrous sheen to the overall finish of the rug and evoking a sense of movement.

A rich colour palette of warm autumnal shades of brown and orange is punctuated by contrasts of cool steely blues.  The variations in materials and textures used reveal interesting fluctuations in the tone adding an extra dimension to the finished rug.

Interior Stylist Lucy Gough suggests pairing Rusty with a green velvet sofa to achieve a high end look in your home.  “The deep tones in this beautiful rug lend itself perfectly to being styled with natural tones of green, ochres and browns,” adds Lucy.


“The deep tones in this beautiful rug lend itself perfectly to being styled with natural tones of green, ochres and browns”


Designed in the UK and crafted by highly skilled artisans in Thailand, all our hand tufted carpets and rugs and custom made to order and can be tailored to suit your specific requirements.  Rusty combines original design with the use of exquisite materials and skilled craftsmanship to create a statement rug that will add impact and style to your space.


For more information on Loomah’s custom design service please contact us.

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