Loomah, renowned for luxury bespoke carpets and rugs, is excited to announce our return to Decorex 2025, where we will officially unveil our new sister brand, Avalon by Loomah – marking an exciting new chapter in the Loomah story.
About Loomah Bespoke Carpets & Rugs
Founded in 2001 by husband-and-wife team Andrew and Natalie, Loomah leads the way in luxury bespoke carpets and rugs, blending traditional craftsmanship with contemporary design. Whether for a residential interior, commercial project, or private yacht, Loomah offers handmade carpets and rugs in any size, shape, and colour.
With over 35 years of experience collaborating with the finest artisans and factories, Andrew and Natalie founded Loomah with a vision to deliver a personal and unique design service. Now, with a growing team and showroom on the King’s Road, Loomah is celebrated for its attentive approach, exceptional quality, and distinctive design.
All Loomah’s carpets are designed in-house and expertly hand-tufted to the most exacting standards by highly skilled craftsmen. The possibilities are endless thanks to the diversity of materials, colours, and shapes available.
Avalon by Loomah
This year marks the launch of our new sister brand, Avalon by Loomah. Proudly designed and made in Britain, Avalon brings together exceptional design and unrivalled convenience.
Avalon makes Loomah’s celebrated design expertise accessible to a new, design-conscious audience.
An organic response to the growing demand for original design, superior craftsmanship, and outstanding quality – delivered with the speed and ease demanded by today’s interiors – Avalon redefines what it means to be bespoke. By capturing the essence of luxury without the extended lead times traditionally associated with high-end interiors, Avalon makes Loomah’s celebrated design expertise accessible to a new, design-conscious audience.
New Designs by Loomah
Alongside the launch of Avalon by Loomah, we will present three rugs that showcase the depth and diversity of Loomah’s design portfolio. Montgomery is a contemporary interpretation of the traditional Agra rug, reimagined for today’s interiors while honouring its classical roots. Characterised by a densely patterned all-over design of arabesques and stylised florals, it is framed by a grand, ornate border that creates balance and structure. A fusion of earthy tones evokes understated luxury, making Montgomery a striking yet timeless addition to both classic and modern spaces.
Visit Us
Visit us at Stand B55 from 12-15 October 2025 at Olympia London to explore our latest collections, meet the Loomah team, and experience firsthand the artistry, innovation, and craftsmanship that define our brand. We look forward to welcoming you.
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Loomah takes your privacy seriously. If you have registered with us, we will use your email address to keep you updated with product and company news.
We don’t send an excessive number of emails and you may unsubscribe at any time by simply following the link in the email or by contacting us. We do not share your details with any third party except where you have consented for us to do so.
Loomah takes your privacy seriously. If you have registered with us, we will use your email address to keep you updated with product and company news.
We don’t send an excessive number of emails and you may unsubscribe at any time by simply following the link in the email or by contacting us. We do not share your details with any third party except where you have consented for us to do so.
