We recently worked with one of Britain’s leading luxury interior design practices, Callender Howorth, delivering eight hand tufted rugs for a contemporary country house in Buckinghamshire. Built in the early nineties this 6000 sq. ft neo-Georgian house was completely renovated, gutting back to brick to allow for a complete interior design refresh as well as providing all of the furniture and styling. “The brief from the client was to create a sublime and luxurious home that has energy, elegance and a sense of fun,” says Mark Howorth, Managing Director of Callender Howorth. “They love to entertain and are a lovely family with big personality.”
“We work with an incredible network of craftspeople for the bespoke items in our projects.”
Loomah worked in collaboration with the team at Callender Howorth to design eight bespoke handmade rugs for areas including the Living Room, Family Room and Master Bedroom amongst others.
“We work with an incredible network of craftspeople for the bespoke items in our projects,” adds Mark. “The dedication to the process of getting the perfect bespoke item is what helps us give our client that unique signature for their personality to come through in the project.”
“The beauty of hand tufted carpets is there are a myriad of materials and textures available”
After approaching us with concept images and mood boards for each space, we arranged a meeting with Callender Howorth at their London studio to refine each design and select the colours and specification for each bespoke rug. “The beauty of hand tufted carpets is there are a myriad of materials and textures available, each with own unique properties,” says Andrew Cotgrove, Founder and Managing Director of Loomah. Callender Howorth utilised our knowledge and expertise, selecting a range of different materials and techniques for each hand tufted rug. “Our client wanted the house to have a real sense of fun and energy,” adds Mark, so we chose a heady mix of colour, pattern, texture and electricity.”
In keeping with the feel for the rest of the home the brief for the bespoke rug for the Living Room was light and playful.
We presented various options of the same geometric pattern in different scales. “The beauty of working with of such a large rug was we were able to have some fun with design and really scale up the pattern resulting in a bold statement that really anchors the space without stealing away from the clients artwork,” says Antonina Depcynski, Designer at Loomah.
The living room rug is hand tufted from our unique blend of wool and silk which combines the lustre of silk with the durability of wool. This luxurious blend provides an ideal solution for those that require an element of practicality but don’t want to compromise on luxury so is perfect for a family that loves to entertain. The smooth cut pile further enhances the clean lines of this striking geometric design and perfectly complements the textures of the fabrics and finishes incorporated throughout the space.
The design for the Family Room features striking geometry punctuated with sections of abstract pattern, rendered in the same colour palette of cool greys that is repeated throughout the property. Hand carving features which accentuates the linework and adds texture.
As this handmade rug would be exposed to more wear than others, we opted to use Tencel, a cellulose fibre favoured for its natural shine and durability. The lustre of the Tencel yarn in a smooth cut pile softens the otherwise harsh lines of the overall design allowing the rug to blend seamlessly with the overall aesthetic of the room. The result is practical yet playful.
The clients love of the bold, graphic design continues into the Master Bedroom where another large-scale geometric pattern was selected for the bespoke rug. The design is created by using two different pile heights creating a three-dimensional quality which is further emphasised by the use of a single colour.
Handmade in our unique blend of wool and silk which feels wonderfully soft underfoot so makes an ideal choice for the Master Bedroom suite where one can really indulge in the sumptuous pile.
The result is a more subtle overall design with a slight lustre that adds a luxurious quality to this cool, calm and collected space. “It was all about the details on this project allowing us to create an absolutely bespoke and refined home,” says Mark.
“This was such an exciting project to work on”, adds Antonina, “although each rug was designed individually they all followed a consistent brief. The graphic patterns, cool colour palette of steely greys and a playful use of material and texture that prove that you don’t need a riot of colour to create a fun and energetic space.”
With no set look or style, Loomah continue to champion original design and creating bespoke pieces that will stand the test of time. “The most rewarding projects are those where a client utilises our knowledge and expertise to assist them in creating completely bespoke designs that express their individual style,” concludes Antonina.
“We prioritise working with a supplier that is not only creative but has excellent project management and logistics,” adds Mark, “and this is why we always go to Loomah – a real “can do” attitude which makes our job much easier!”
ABOUT LOOMAH BESPOKE CARPETS & RUGS
With over 30 years’ experience Loomah Bespoke Carpets & Rugs are at the forefront of the design and supply of traditional and contemporary luxury bespoke carpets and rugs. Whether for a residential interior, commercial project or private yacht, Loomah can supply handmade fitted carpets and loose laid rugs in any size, any shape and any colour. All our carpets are custom made to exact room sizes and shapes, in one piece, avoiding unsightly joins. At our showroom, located in the heart of London’s Chelsea Design Quarter on the Kings Road, we have an eclectic portfolio of both modern and traditional designs available to view. Our dedicated in-house design team are on hand to develop your chosen design or work with you create something completely unique.
ABOUT CALLENDER HOWORTH
Founded in 1997 by Mark Howorth, Callender Howorth covers all aspects of Interior and Architectural Design and Project Management. Offering tailored architectural interior design, build, renovation and project management services to both residential and commercial properties throughout the UK, Europe and North America. Our dedicated team of award-winning interior designers, interior architects, stylists and project managers deliver innovative and bespoke solutions to each of our clients.
Balancing creative design with constructive project planning allows us to focus on delivery in a quality service-led manner. Such an approach has made us one of the most well-known luxury architectural interior designers in the UK.
For more information on Loomah’s custom design service please contact us.