September 17th, 2020

Traditional rugs are no longer limited to traditional interiors. The trend for mixing old and new in interiors is becoming increasingly popular and one the simplest ways to do this is to incorporate a more traditional style rug into your scheme.

Traditional rugs lend themselves beautifully to the varying styles of period properties that are prevalent across the UK. As more and more of us convert our homes, updating them with open plan spaces more suitable for modern day living, adding a traditional rug can provide a simple but effective way of connecting a more contemporary space to its heritage.

AURELIE_Go Bold Collection_By Loomah Bespoke Carpets & Rugs_Styled By Lucy Gough, Photography By David Cleveland

Natalie Cotgrove, designer and co-founder of Loomah specialises in designing traditional carpets and rugs.  After gaining her degree in Carpet and Floor Coverings from Kidderminster University, Natalie honed her craft and developed her love for traditional design whilst working under designer Robert Holmes. “His expertise in scroll work and floral designs were second to none,” says Natalie, “I learnt so much from watching how he used design and colour.”

Natalie has designed traditional carpets and rugs for homes and hotels across the world for over 25 years. “I take most of my inspiration from the architecture in London and Paris,” adds Natalie, “I’ve collected a library of photos over the years taken whilst wandering the city streets that I always return to.”

“I take most of my inspiration from the architecture in London and Paris”

Loomah have developed an extensive archive of traditional rug designs, all of which are available to view in our online design portfolio and at our London showroom.  All our designs can be tailored to your exact specification. Alternatively, we can work with you to create a bespoke design completely unique to you and your space.

The advantage of choosing a custom made rug is you can choose a timeless design and colour palette that works with your scheme as well as ensuring the perfect fit. “I would recommend incorporating a common colour to create continuity within the space”, adds Natalie.

“I would recommend incorporating a common colour to create continuity within the space”

Loomah recently designed two bespoke rugs and a custom made stair runner for a grade II listed townhouse in Mayfair, London.  Whilst the interior designers, Schiller Beynon Interior Design, were devoted to restoring many of the property’s original features, the overall brief was to create a space fit for 21st century living, creating a perfect blend of old and new.

CUSTOM STAIR RUNNER_Interior Design by Schiller Beynon_Photography by Jody Stewart

“We often incorporate classical motifs taken from architectural detailing such as ceiling roses, cornices and fire surrounds into our rug designs,” says Natalie.  For the dining room rug we worked with Schiller Beynon to design a completely bespoke border design with inspiration taken from the original decorative ceiling that the designers had restored.  The more modern, pared-back colour palette incorporates the same cool shades of grey and blue featured in the modern artwork resulting in a cohesive scheme that perfectly balances both the modern and traditional elements of the space.

BESPOKE DINING ROOM RUG_Interior Design by Schiller Beynon_Photography by Jody Stewart

Loomah also have the skill and expertise to produce historical replications or re-create treasured rugs that have worn out.  “There is a great amount of work involved in replicating existing designs,” says Natalie, “however it is very rewarding process and we take great pride in the quality and authenticity that we can achieve.”  For historical replications we highly recommend our wool petite point. This low, tight loop pile allows for maximum design definition whilst remaining durable. The addition of tip shearing, a technique where a percentage of the loops piles are randomly sheared by hand, results in a more antique finish.

For more information on Loomah’s custom design service please contact us.


Visit our website to view our traditional design portfolio online.