INTRODUCING THE HOUNDSTOOTH COLLECTION
“You ain’t nothin’ but a hound dog”
Loomah are excited to announce the launch of our latest HOUNDSTOOTH collection. Named after the jagged teeth of a dog, Houndstooth originates from the Scottish Lowlands where it was originally worn by sheepherders in the 19th Century.
IMAGE CREDIT: Salvatore Ferragamo, 2011 (Photography by Mikael Jansson)
Most often associated with more conservative menswear, this distinctive geometric pattern characterised by its four-pointed shapes, lends itself beautifully to interiors.
“Houndstooth is often considered a more traditional pattern due to its heritage,” says Antonina, designer at Loomah, “but we have played with the size, scale and colour, opting for oversized graphic patterns to create a more contemporary aesthetic.”
Houndstooth can often feel quite masculine so we have used the finest worsted wool which has a sumptuous almost velvet finish and incorporated polished cotton to add an element of lustre and soften the overall finish. Pops of jewel tones punctuate the monochrome colour palette creating a striking visual contrast.
All our designs are custom made to order and can be adapted to your exact specification. Whilst we have opted for larger scale patterns to make a bold statement, a small scale houndstooth, or puppytooth, can provide a more modest way of incorporating this pattern into your space
The HOUNDSTOOTH COLLECTION is currently available to view at in our Kings Road showroom. For more information contact us on 020 7371 9955 or email email@example.com.