DESIGN FOCUS: YVES

September 3rd, 2020
DESIGN FOCUS: YVES

One of Loomah’s most iconic hand tufted rug designs, Yves was designed in 2004 by Natalie Cotgrove, designer and co-founder of Loomah Bespoke Carpets and Rugs. Natalie studied at Kidderminster University, obtaining a degree in Carpet and Floor Coverings, and now specialises in traditional carpet design.

“In Loomah’s infancy the designs for all our hand tufted carpets and rugs were hand drawn and hand painted,” says Natalie, “it is only in the last 10 years that all our artwork has moved across to computer design programs.” However, there are still projects where the skill off hand drawing and painting are imperative in fulfilling the design brief, especially when designing traditional carpets and rugs.  “There is something really beautiful about hand painted artwork that does not translate fully to computer generated ones,” adds Natalie, “hand drawing ensures accuracy and that the none of the intricate detailing is lost in the finished handmade carpet.”

Yves was inspired by the traditional Savonnerie carpets of 17th Century Europe, which take their name from a former Parisian soap factory that became famous for producing hand knotted carpets by royal appointment.


“There is something really beautiful about hand painted artwork that does not translate fully to computer generated ones”


In keeping with the styles rich heritage, Yves has been developed from a traditional Savonnerie carpet design and incorporates many of the design elements synonymous with these historical handmade carpets that would have once graced the floors of the most lavish palaces across 17th and 18th Century Europe.   Classical elements include elaborate scroll work, acanthus leaves, delicate roses and an ornate central medallion, all framed by a traditional border.

YVES_Bloomah Collection_By Loomah Bespoke Carpets & Rugs

Yves is hand tufted from semi-worsted wool using a technique called petite point. Petite point is a fine, low, tight loop pile that accentuates the intricate design details that can only be achieved by hand tufting.  The addition of tip shearing, a technique where some of the loops are randomly sheered, creates a softer and more aged feel.

The original Savonnerie Carpets were often very bright and bold in colour, but have softened and toned down over decades of use.  We used a more muted pastel colour palette in Yves to reflect this and to harmonise with today’s interiors.


“All our hand tufted carpets and rugs are custom made to order and available in any size, any shape and any colour”


All our hand tufted carpets and rugs are custom made to order and available in any size, any shape and any colour.  We have recently updated the original Yves in a new colourway to illustrate how simple colour tweaks can completely transform a design.  In this case, marrying cool blues and steely greys updates this classical design to create a more transitional hand tufted rug that would work equally well in either a traditional or more contemporary space.

YVES_Heritage Collection_By Loomah Bespoke Carpets & Rugs

“A beautifully crafted traditional rug never goes out of style and can be surprisingly versatile in all types of interiors,” adds Natalie.  Traditional rugs are no longer confined to traditional interiors and juxtaposing a classically designed rug with more contemporary furnishings can create the perfect blend of old and new.  “This works particularly well in period homes that have been modernised for 21st century living, providing a connection to the heritage of the building.”


For more information on Loomah’s custom design service please contact us.

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