INTRODUCING: THE FLATWEAVE COLLECTION

October 27th, 2021
INTRODUCING: THE FLATWEAVE COLLECTION

Loomah are excited to announce the launch of our new Flatweave Collection. Loomah are at the forefront of the design and supply of luxury bespoke carpets and rugs. No matter the size or scope of a project we offer a complete bespoke design service with a distinct focus on a unique and personal customer experience.


“We understand that carpeting need not be restricted to conventional tufted methods”


“Whilst we specialise in bespoke hand tufted carpets and rugs, Loomah strive to continue to push the boundaries of carpet design, experimenting with new products and techniques to add diversity to our portfolio,” says Andrew Cotgrove, Founder and Managing Director at Loomah. “We understand that carpeting need not be restricted to conventional tufted methods.”

In perfect harmony with existing collections, Loomah’s new hand woven flatweaves are designed to seamlessly complement and enhance any interior whilst still exuding the same Loomah luxury and quality exhibited in our hand tufted designs.

FLATWEAVE_1

All Loomah’s flatweaves are hand woven by highly skilled artisans at our Thailand factory. Woven on a loom, they are created by interlacing warp (vertical) and weft (horizontal) threads. In contrast to our hand tufted rugs, they do not have a pile and are noticeably thinner and lightweight. “The construction and finish of flatweaves are more comparable to fabric,” adds Andrew. Flatweaves are lightweight, durable, and easy to maintain. They are hardwearing so ideal for high traffic areas.

FLATWEAVE_2

The construction of flatwoven rugs lends itself to uncomplicated, unfussy patterns. Our focus was on designing a collection of visually impactful designs that would provide a layer of effortless luxury to any setting. The result is a collection of eight playful designs in a refreshing colour palette of modern neutrals. Their versatility and ability to transform a space means these designs will add style and personality to both contemporary and traditional settings.


“The versatility of flatwoven rugs makes them ideal for layering”


“Use alone as a statement rug or layer to create unexpected contrast and evoke a feeling of cosiness”, recommends Antonina Depczynski, Designer at Loomah. “Layering rugs is a simple and fun way to inject colour, pattern, or texture into your space and can really pull an interior together,” adds Antonina. “The versatility of flatwoven rugs makes them ideal for layering.”

As with our hand tufted designs, our hand woven flatweaves are custom made to order. Our in-house design team are on hand to guide you through the process of creating a bespoke flatweave rug to suit your needs.


View the full collection on our website.

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